The brief

Develop an online Active Learning Module (ALM) to assist healthcare professionals and enhance their knowledge of smoking cessation through in depth E-learning content including streaming video and audio.

The platform consisted of 7 Core and Elective modules which provided structured learning that lead to online assessments and the awarding of RACGP points through a seamless end to end digital solution.

The result

The online Active Learning platform allowed Pfizer for the first time to award RACGP points in an online environment. Not only were Health Care Professional able to access the E-learning content through a web browser, assessors were able to review modules through an intuitive back-end administration.

The ongoing benefits of such an online ALM are the overall improvements to both time and cost efficiencies. In the past all evaluations were conducted in an offline environment which involved large amounts printed material, dispatching and faxing of modules from and to Health Care Professions with no real measurement or effective reporting.

Web 2.0 tools, E-Learning, Streaming Video, Dynamic Content, Analytical reporting