The brief

To create a rich and eye catching online campaign that would promote the Lexus' premier sales event and a special finance rate of 4.9% per annum across the month of October.

The result

Enscape achieved a rich experience utilising expandable and floating banners that induced a stunning visual experience capturing the attention of the end-user.

Beyond the banner elements, a comprehensive email campaign was executed to both existing and new customers including a digital press pack that was sent out to dealerships around Australia.

Further to the online components, a further executive channel was added where ads were served across plasma screens in and around office buildings throughout Australia. In order to track the success of the plasma screens, unique web address’s were included in the Ads.

Finally the campaign was stitched together to ensure all the marketing touch points came together and drove consumers to the Lexus website where dealer information was made available and test drives booked.

The highly aggressive sales target of 1,000 units was met and a NEW SALES record was broken!

Immersive Flash animations, Analytical reporting, Banners, Animated gifs, Data capture, EDM, Landing pages, Out of home advertising, Plasma screens