The brief

Enscape teamed up with N.I.C.T.A (National Information Communication Technology Australia) in an opportunity assessment for a new mobile software platform they were developing internally.

The Opportunity Assessment was created to explore the brand and value proposition of the product, but more importantly detail a study of the current and future markets and provide a comprehensive competitor analysis.

The result

The opportunity assessment gave the team at N.I.C.T.A key insights that were used in the ongoing development and commercialisation of the mobile platform.

Strategic development, Opportunity assessment, Market Analysis, Proposition