Data Driven Marketing

Improve your response rates significantly through Data Driven Marketing

Enscape has expertise and experience in the field of data-driven marketing and analysis. Our team of statisticians and data engineers have deep experience in virtually all areas of marketing analysis that delivers real, measurable and meaningful results across digital and traditional marketing channels, supporting both our strategic and creative approach to campaigns.

Analysis

Analyse past email, direct mail, SMS, and telemarketing campaign performances to identify statistically valid sub-segments within your list to improve future campaign conversion rates. Get deep insights into the sub-segments in your list, and precise targeting rules that will significantly drive response and conversion rates. Double-digit improvements are common.

Segmentation

Find meaningful segments within your customer base to help guide and drive multiple facets of your marketing program. From product development to campaign and communication design, effective segmentation based on rigorous analysis can make all the difference to the way you think of your customers.

Multivariate Testing

Hone in on the optimal communications construct for different audience members by testing hundreds of communication elements simultaneously. Use the insights to optimize landing pages, for example, creating more compelling user experiences in the process – with higher click-through and conversion rates guaranteed. Multivariate Testing works in virtually any communication channel, from paid search through to inbound call centres. Double-digit improvements are routine.

Web Analytics

Enscape provides structured and comprehensive analysis of web site traffic to gain an in-depth understanding of how visitors experience your website. We work with almost every web tracking protocol, and provide a structured approach to derive meaningful insights through areas including traffic profiling and navigation pathway analysis, optimising both your customer experience and driving better results.