Search Engine Optimisation
Create greater reach through Search Engine Optimisation
Search Engine Optimisation is the process to improve traffic to your website through organic or natural search results. For example, when a user types in a keyword search in Google, the results are listed in accordance to rank where the higher rankling sites have undergone specific optimisation techniques in order to drive visibility.
What this entails
- Content and site structure analysis
- Refinements to your website strategy
- Key term analysis, research and recommendations
- Sitemap analysis, create &/or update
- Recommend friendly URLs
- Meta tag and content recommendations including new pages if relevant
- Content creation and copywriting
- Analysis of current site statistics
- Link analysis
- Create a resource page of relevant links, sites & articles
- Directory listing placements (Free & Paid)
- Competitive and industry research & analysis
- Competitive link
- Site submission to search engines
- Researching current site ranking in search
- Outside link strategy
- Social bookmarking strategy
How we do it
Enscape will complete a full website audit and profile analysis that includes new meta information, keywords, and improvements to your site navigation and link popularity. Monthly reports will be provided for your review and feedback with recommended improvements to increase your sites awareness as SEO is an on-going effort that requires time and patience. Just some of the ways we look to improve your website’s ranking include;
- Monitoring your competitors, their keywords, links and placements
- Looking for additional directories – free and paid and forward our findings
- Submitting your business to pertinent directories and aggregators if appropriate
- Recommending links and new content for your site