Social Media Analysis

Driving Marketing Performance

Let us help you drive marketing performance through data induced insights.

• People are talking about brands on the web, whether companies are paying attention to it or not.
• This discussion is a rich source of insight into unprompted, unsolicited, self-motivated and spontaneous consumer perceptions, as they may relate to products and services, competitors, current issues, and marketing impact.
• Just considering raw volumes of mentions on the web is not enough; we go beyond raw volumes to provide insight into the intersection of the topics and sub-topics that are being discussed, the sentiment surrounding those discussions, the extent to which they engaged other users and the degree of influence that those discussions have.

Enscape is able to do this through the integration of web crawling (utilising a web crawling application), data organisation, natural language processing, and business intelligence disciplines.

In the social media analysis space, Enscape provides deep insights into the conversations that are happening right now on the web about brands.

Some of Australia’s biggest brands continue to take advantage of these insights to better understand their customers (as well as those of their competitors), and to find new opportunities to engage the market through social media. Enscape uniquely delivers meaningful and usable insights into the social web, particularly as it relates to your brand.

People are talking about your brand right now, so maybe it’s time to start listening. Call Enscape today on 1300 856 609 and speak to one of our consultants and learn how you can start to engage the social media space.