Strategy & Planning
Enscape offers a strategic service to assist our clients with the development of
long-term strategic plans with regard to the application of all elements of their
business within the digital, marketing and integrated offline environment.
The digital landscape is constantly changing, and most companies are too focused
on their own business environment to fully appreciate the rapid developments within
the digital world that will have a direct impact on their business tomorrow. In
other words - we like to take the 'surprise' element out of your business plan.
By working closely with your team, Enscape's highly qualified consultants are able
to identify the commercial imperatives that will drive your business in the future
and then articulate them into a clear and concise digital business strategy, that
may include social media analysis, data
mining, driving new brand and marketing direction, accessing new media platforms,
developing specialist back-end solutions for
E-commerce or E-learning,
and even creating new business units that will deliver additional revenue streams
for your organisation.
Our aim is to transform your current or proposed digital 'spend' into a strategic
digital 'investment' that can be recouped many times over.
If you already know what you want from your digital activities - we'd like to help
you get there faster. If you're not sure of where your digital strategy should be
heading - we'd like the opportunity to help you map out the landscape to ensure
you don't get left behind.
Just some of the services we offer include;
- Provision of strategic advice and consulting services on all aspects of digital media & marketing.
- Development and planning of long term digital strategies within organisations.
- Creation and planning of integrated marketing campaigns.
- Development of advanced consumer data bases through psychographic (issues-based) marketing & segmentation techniques.
- Data Mining and the creation of tangible assets from your consumer data. Many companies collect large amounts of consumer data, but don't realise just how valuable this information can be when applied properly in the context of a digital strategy.
- Planning and scoping of small to large online technology platforms across web and mobile channels.
- Development of Crisis Management and Recovery plans for all aspects of digital media and e-commerce.
- Provision of team workshops and seminars including the development of e-learning and training programs in order to bring your people up to speed with the rapid developments within the digital landscape - and ways to ensure you capitalise on these trends before your competitors do.
- Secondment of Digital staff for specialist campaigns or projects.